EA Sports, Comcast and Peacock have teamed up on soccer games.

EA teams with Comcast and Peacock on EA Sports FC games

Electronic Arts, Comcast and Peacock announced a new partnership to coincide with the launch of EA Sports FC 25 and first anniversary of EA Sports FC Mobile.

This collaboration will see integration between EA Sports FC, Xfinity, and Peacock that will offer in-game customization elements to FC 25 players in North America, including unique in-game vanity for both Xfinity and Peacock in Ultimate Team coming as post-launch updates, and offers to EA Sports FC Mobile players in the same region.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.