EA's Star Wars creative leaders include Amy Hennig (left), Scott Probst (both of Visceral Games), and Jade Raymond, head of EA Motive.
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EA Star Wars game creators Amy Hennig and Jade Raymond reflect on game storytelling

  • Posted byby Dean Takahashi
  • Updated
  • 22 min

The organizers of MIGS 15 paid my way to Montreal. Our coverage remains objective.

MONTREAL — After Electronic Arts scored a deal to make Star Wars games in partnership with Disney’s Lucasfilm, the company decided to add more creative firepower. Among the new blood are Jade Raymond, the former creative exec at Ubisoft and now founder of EA’s Motive game studio in Montreal, and Amy Hennig, a former script writer and game director at Naughty Dog and one of the principal creators of the Jak & Daxter and Uncharted video game franchises. She’s also the new creative director at EA’s Visceral Games studio in Redwood City, Calif.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.