EA Sports FC hits 14.5M accounts in first month sans FIFA brand

The newly rebranded EA Sports FC registered 14.5 million active accounts on console and premium PC in its first four weeks according to Electronic Arts’ latest earnings report. This includes double-digit growth in new players for the franchise. In comparison, FIFA 23 reached 10.3 million players in its first week.

In 2022, FIFA and EA had a falling out when the global soccer/football governing body reportedly wanted $1 billion for franchise’s naming rights. The video game developer declined, hence the EA Sports FC rebrand. While the time period isn’t the same, it’s safe to say that fans returned regardless of the change in branding.