EA's Rachel Franklin and Peter Moore
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EA shows off live customization for The Sims 4 and releases Sim character creator

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Electronic Arts chief operating officer Peter Moore and executive producer Rachel Franklin showed off the character and home customization features of The Sims 4, the newest edition in a game series that has generated billions of dollars in revenues for the video game publisher.

EA also announced you can now download a Sims character creator on TheSims.com.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.