EA Play
Categories

EA pulls its booth out of E3 and focuses instead on fan event

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Electronic Arts has completely revamped its plans for the Electronic Entertainment Expo (E3), the big video game trade show that draws tens of thousands of people — and it won’t be on the show floor.

The move could be seen as a way to get closer to fans as well as grab more of the spotlight from other companies who compete for media and industry attention at the big trade show, which takes place the week of June 12 in Los Angeles and has traditionally been gaming’s most important event for blockbusters and the studios that make them.

Unlock premium content and VIP community perks with GB M A X!
Join now to enjoy our free and premium membership perks.
Join Now
Already a member? Sign in
Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.