EA offers unlimited access to Madden ahead of the Super Bowl

Become a member of GB MAX to gain exclusive access to the industry and to the most influential global B2B leadership community in the business of gaming, entertainment, and tech. Join now and also get a VIP ticket to GamesBeat Next (Nov 2-3, SF).

Just in time for Super Bowl weekend, EA Play is adding EA Sports Madden NFL 26 to The Play List, giving members unlimited access to the latest entry in the franchise.

Jump into the action and experience electric gameplay and stadium-shaking moments as the biggest day of the season approaches. I’m heading to the Madden Bowl on Friday, and I’m sure EA is making a big deal about the event in part because the Super Bowl is in the Bay Area this year. The Madden Bowl is predicting the Seahwaks will win.

Alongside this unlimited access, members can jumpstart their roster in Madden NFL 26 Ultimate Team by claiming the limited-time Supercharge Pack. Available until March 6, the Supercharge Pack features six Elite player items that will be a welcome addition to any team. This supercharged reward comes in addition to February’s EA Play Madden Ultimate Team Pack, available until February 28, for double the pack-opening opportunities.

Not a member yet? You can still level up your Super Bowl weekend with an ongoing offer: until February 17, 2025 at 10 a.m. Pacific. New members on PlayStation and PC can get an entire year of EA Play for $19.99 (or local currency equivalent).

Membership unlocks unlimited access to Madden NFL 26 plus a deep library of other EA games in The Play List, the limited-time Supercharge Pack, recurring member rewards, trials of select new releases and a 10% discount on EA digital purchases (including Madden Points).

Madden NFL 26 leverages a new AI-powered machine learning system trained on thousands of plays from nearly a decade of real NFL data to deliver more explosive gameplay, with new player-specific traits, authentic playstyles, and adaptive counters that match on-field tendencies and strategies of NFL quarterbacks and coaches.

From the Skol chant in Minnesota to the light show in Baltimore, immerse yourself in new presentations across the NFL, including game-impacting weather, team traditions, and dynamic halftime shows with Scott Hanson. Real NFL data powers the realest Madden to date.

Whether you’re scoring an unbelievable hat-trick in the EA Sports FC franchise, showing no mercy on suburban battlegrounds in the Battlefield™ series or timing the perfect hit to dominate the gridiron in the Madden NFL franchise, the thrill is always on with EA Play.

Discover your next favorite title with unlimited access to a collection of top EA titles and fan-favorite series through the Play List with games like Dragon Age: The VeilguardEA SPORTS UFC 5,  The Sims: Legacy Collection and The Sims 2: Legacy CollectionStar Wars Jedi: Survivor and more, and trials of select new games, including EA Sports  College Football 26.