EA Mobile is launching global user-acquisition campaigns on Twitter

SAN FRANCISCO — Giant video game publisher Electronic Arts is succeeding at grabbing new players through mobile app promotion on Twitter.

John Lorge, senior manager of customer acquisition at EA, said in a session at VentureBeat’s MobileBeat 2014 conference today that the company has been testing Twitter’s effectiveness at promoting mobile games to a targeted audience. This has been going on for a few months, and the results show that Twitter is a contender in the hard task of getting apps discovered when stores are loaded with thousands of games.