EA gets a new chief from Qualcomm for its Frostbite game engine

Frostbite is an all-important game engine technology for Electronic Arts, and soon, the publisher is getting a new executive to run it, GamesBeat has learned. Tim Leland, former vice president of product management at Qualcomm, will become a new vice president at EA, working under chief technology officer Ken Moss, according to a source familiar with the matter.

Leland previously ran product management related to the efforts that Qualcomm, the world’s biggest maker of mobile communications chips, led in gaming, graphics, visual processing, and virtual reality. Qualcomm became increasingly competitive over the years with ancillary chips that handled tasks such as graphics, augmented reality and virtual reality, cameras, and digital signal processing.