EA's Play To Give charity
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EA creates Play to Give charity campaign with $1 million donation

Electronic Arts is establishing a new charity campaign, dubbed Play to Give, that will get off the ground with a $1 million donation from the big game publisher.

The charity campaign will kick off at the company’s June 12 EA Play fan event, ahead of the Electronic Entertainment Expo (E3), the big game trade show in Los Angeles next week. (EA has pulled its booth from E3 in favor of doing a nearby fan event.) Players can celebrate Play to Give by completing any of five in-game challenges that kick off on June 12.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.