EA CEO: We’re ‘pushing forward’ with loot boxes despite regulation

Belgium and the Netherlands have ruled that many loot boxes in games like FIFA Ultimate Team are equivalent to gambling and in violation of their laws, but FIFA publisher Electronic Arts says it plans to continue its loot-box Ultimate Team mode.

“We’re going to continue pushing forward [with FIFA Ultimate Team],” EA chief executive officer Andrew Wilson said during a conference call with industry analysts. “We’re always thinking about our players. We’re always thinking about how to deliver these types of experiences in a transparent, fun, fair, and balanced way for our players — and we’ll continue to work with regulators on that.”