Andrew Wilson EA Electronic Arts CEO E3 2017
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EA CEO — Star Wars: Battlefront II is a ‘learning opportunity

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Electronic Arts CEO Andrew Wilson described the company’s missteps in monetization for Star Wars: Battlefront II as a “learning opportunity” in a conference call today with analysts. From the perspective of gamers who were angry about EA’s approach to in-game purchases of loot crates, that’s an understatement.

“Having made adjustments based on sentiment and community data coming out of the beta and early trials, we ultimately made the decision to pull in-game purchases out of the game prior to launch,” Wilson said, in the closest thing EA has come to a mea culpa yet.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.