EA CEO Andrew Wilson explains how EA Access feeds our need to 'steal'

SAN FRANCISCO — Humans needs to steal. That’s what hip-hop mogul Russell Simmons told Electronic Arts’ chief executive officer once, and that led to the creation of the company’s recently introduced subscription service.

EA CEO Andrew Wilson wanted to create EA Access to serve a basic human need. In a talk at the GamesBeat 2014 conference this morning, Wilson, who has spent a year in charge of EA, said that people have an instinctual need to steal. Wilson believes that a business can take advantage of that by offering incredible deals and making a customer feel like they are getting more than what they’re spending.