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EA storms Brazil: FIFA World and the Origin digital-distribution service hit Latin America's No. 1 market

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Electronic Arts plans to launch its EA Sports FIFA World online game in Brazil, along with its Origin digital-distribution service. EA will do so in partnership with São Paulo-based UOL BoaCompra, a game-focused portal and payments company.

Brazil is a fast-growing market with billions of dollars at stake, according to market researcher Newzoo. It ranks about No. 11 in the world in revenues, and the nation has an estimated 48.8 million gamers. About 61 percent of them spend money on games. The digital-games portion of the market is expected to total $1.5 billion in 2014, according to SuperData Research.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.