E3, Gamescom, and other big events remain vital to the game industry

Major events like the Electronic Entertainment Expo, Gamescom, and the Tokyo Game Show have played a significant role in creating excitement in the games industry, even when the pandemic forced organizers to host events online. Marketers have still found that engagement goes “through the roof” when multiple studios and publishers come together to make announcements.

“This past year has shifted the page quite a bit for E3, Gamescom, and EA Live, but those events are still important,” said EA VP of global brand management and marketing Andrea Hopelain. “They drive the industry toward moments in time where mass player groups are looking for announcements.”