Charles Butler CEO Market Tech Holdings (left), Gary Lin Founder & CEO of Glispa (center), and Tim Nilsson Co-Founder & Managing Director of Glispa.
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E-commerce firm takes majority stake in digital marketer Glispa for $77M

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

E-commerce vendor Market Tech Holdings has acquired a majority stake in digital marketing firm Glispa for $77 million.

London-based Market Tech Holdings, which is traded on the London Stock Exchange at a value of $1.4 billion, has a combination of real-estate holdings and an e-commerce business operated through an online platform called market.com. With the Glispa deal, the company is moving into high-performance digital marketing campaigns.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.