iQU acquired Mobilize's TinyLoot.
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Dutch mobile marketing firm iQU acquires TinyLoot and Target Gamers

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Netherlands-based mobile marketer iQU has acquired two other mobile marketing companies TinyLoot and Target Gamers. In doing so, the Dutch company is assembling new ways to deal with the challenges of mobile game discovery and monetization.

TinyLoot started by rethinking the business model where players pay for games. TinyLoot wanted to turn that on its head, paying players a small amount of money so that they will keep on playing a game — and spend money in it too.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.