The reign of Bowser is drawing to a close — and I don’t mean the King of the Koopas. Doug Bowser, president of Nintendo of America, announced today that he will retire from the company on December 31, 2025. He’ll be succeeded in his role by Devon Pritchard, who is presently EVP of revenue, marketing and consumer experience.
Bowser joined Nintendo in 2015 and took over as President from Reggie Fils-Aime in 2019, having previously worked at Electronic Arts. In 2026, he will continue in his roles as a member of the board and managing executive officer. In addition to Pritchard’s new appointment, Satoru Shibata will join Nintendo of America as Chief Executive Officer.
Bowser said in a statement, “Leading Nintendo of America has been the honor of a lifetime, and I am proud of what our team has accomplished in both business results and the experiences we’ve created for consumers. Now, it’s time for the next generation of leadership and Devon’s track record speaks for itself. She is an exceptional leader, and her promotion is a testament to her strong performance and strategic contributions to the company’s growth. I have full confidence that she will guide the company to even greater heights.”
Pritchard said of her new role, “I am humbled and excited to take on this new role. Doug has been a fantastic mentor, and I look forward to building on the incredible foundation he has helped establish. With characters and worlds that offer something for everyone, my focus will be continuing to build on Nintendo’s legacy of surprising and delighting our longtime fans, while at the same time welcoming new players into the Nintendo family.”