Do you trust your mobile ad performance team?

Presented by AdColony

There’s more than one way to skin a cat, as they say, and there are even more ways to run a global performance campaign. In the early days of mobile user acquisition, clients had one goal in mind: Get a ton of downloads and DAUs, and fast. They typically had a hands-off approach, letting the ad network be flexible in its approach and optimization practices, as long as the immediate outcome was met. Nowadays, however, clients want to know what happens after the install, as they are more concerned about profitability and LTV.