Disney is coming to Oculus Rift

Oculus has big plans on how to keep the content rolling out on its virtual reality platform.

Disney is working with Oculus to make film and other material for the Rift and Gear VR head-mounted displays. At the Oculus Connect developer summit in San Jose, California today, the Facebook subsidiary revealed that the partnership will see many of that Disney’s beloved properties make their way into VR. Oculus is one of the first companies staking out the virtual reality market, which analysts believe could generate as much as $50 billion in revenues by 2021. And by teaming up with Oculus, Disney won’t miss out on this new facet in the world of media.