Digital Turbine: mobile game ads can have more impact than social ads

Digital Turbine, in partnership with Apptopia, released a study highlighting the opportunities for brands to reach consumers via mobile games. According to the report, games account for 10.6% of time spent on mobile phones, but only capture 3.9% of total ad spending. Given that 70% of U.S. consumers play mobile games and 21% of these players rarely or never use social media, there’s an opportunity for brands to reach their target audience in-game.

The report looks into specific opportunities in four genres: word, puzzle, card and action games. Within these genres, Digital Turbine identified the other kinds of apps these consumers used, their interests and other buying personas. These were indexed against the U.S. population as a whole to show how over-represented these groups are among players. Similarly, the report highlighted specific brands that were more popular than average to each genre’s audience.