DICE Escalates Its Rivalry with Infinity Ward

It's no secret — DICE and Infinity Ward share an amiable rivalry. After all, the two companies are responsible for some of the most successful infantry-combat simulators on the planet. But when DICE dropped a new promotional video for Bad Company 2, their simple rivalry devolved into adolescent name-calling.

Before you check out the video below, watch Modern Warfare 2's original PSA here. In case you're still confused, allow me to clear the air after the jump. 

[embed:http://www.youtube.com/watch?v=K2Qpui1hYBw ]

 

Prior to the release of Modern Warfare 2, its developers released an Internet-only promotional video. In it, Philadelphia Phillies pitcher Cole Hamels warned viewers of the growing issue of "grenade spamming." One week after the video's launch, Hamels and the Phillies lost to the New York Yankees in the playoffs.

Then comes C.C. Sabathia, a fan of the Battlefield series and the Yankees' top starting pitcher, with the explicit aim of completing DICE's campaign of harassment and mockery.

While I'm sure this video was produced long before the news of Activision and Infinity Ward's falling out, it still seems somewhat petty and immature. Who knows, maybe you thought it was amusing and in good taste. Your opinions are always welcome!

All I'm certain of is that Bad Company 2 has exploding buildings. I like exploding buildings [via Kotaku].