A Detroit startup is jumping on to the trend for gamification, or using game mechanics to increase audience engagement with nongame applications. LevelEleven has raised $1 million in seed funding and is spinning out of a larger company to focus on gamifying the sales process. It’s another example of how game-like systems are spreading into the enterprise.
The company has developed Contest Builder, an app for creating sales contests that motivate employees to complete tasks such as finding new leads, making cold calls, and doing other things that fill up a pipeline with sales and eventually lead to better numbers overall. The software is an app on top of Salesforce.com, said Bob Marsh (pictured), the chief executive of LevelEleven, in an interview with GamesBeat. The app is currently the top gamification app on Salesforce.com’s AppExchange.
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