Deadpool and Wolverine movie marketing blitz hits video games

Deadpool and Wolverine is one of the most anticipated movies of the year, thanks in part to its clever (and widespread) marketing blitz. In addition to a wide variety of brands, the third Deadpool outing (and his first in the Marvel Cinematic Universe) is leveraging video game partnerships to promote the film to players.

From its viral cheeky controllers to in-game takeovers, the gaming activations promoting Deadpool and Wolverine broadly fall into two categories: crossovers with other gaming properties and games based on Marvel IP.