Dan Bunting has worked at Treyarch for 15 years, and he picked a heck of a time to become the co-head of the Activsion-owned Call of Duty studio. As Mark Lamia moved up to become studio chairman, Bunting and his cohorts took charge of making the next installment in the multibillion-dollar Call of Duty franchise: Call of Duty: Black Ops 4.
As they did so, they found that their ideas for a single-player campaign weren’t coming together. And then battle royale exploded in the spring of 2017 with the launch of PlayerUnknown’s Battlegrounds and the subsequent meteoric rise of Fortnite. These games were like comets striking the first-person shooter business that Call of Duty and Electronic Arts’ Battlefield dominated.
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