CTRL expands beyond esports and games to bring healthy food to larger markets

CTRL is one of the more unusual game companies I cover because it doesn’t make games. Instead, it makes food in the form of meal-replacement shakes and other healthy lifestyle food for gamers and content creators.

Today marks the launch of CTRL’s newest Meal On-The-Go bars for gamers and its entrance into the functional foods space. CTRL also closed a friends and family funding round that includes a variety of gaming leaders. Terms of the deal were not announced.