CTRL makes meals-on-the-go for gamers.
CTRL makes meals-on-the-go for gamers.
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CTRL expands beyond esports and games to bring healthy food to larger markets

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

CTRL is one of the more unusual game companies I cover because it doesn’t make games. Instead, it makes food in the form of meal-replacement shakes and other healthy lifestyle food for gamers and content creators.

Today marks the launch of CTRL’s newest Meal On-The-Go bars for gamers and its entrance into the functional foods space. CTRL also closed a friends and family funding round that includes a variety of gaming leaders. Terms of the deal were not announced.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.