Instant games on messenger services could threaten the app stores.
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How HTML5 instant games could disrupt the app stores in 2017

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

The app stores for Android and iOS have dominated the landscape for years, creating a lot of challenges for game makers who want to get discovered amid a sea of other apps. But a number of game makers are hopeful that instant games will take a greater share of user attention in 2017 and disrupt the app stores.

One of them is Alexander Krug, CEO of Berlin-based Softgames. He spoke about HTML5 instant games at Casual Connect Europe.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.