SGN's Cookie Jam
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Cookie Jam maker SGN hires female exec to run its S.F. office

SGN is the social mobile game publisher that brought us Cookie Jam, and it’s hired Melissa Bachman-Wood as the new general manager of the company’s San Francisco office.

Female studio chiefs are still relatively rare in the game industry, but it makes good business sense for a company with so many players who are women. On top of that, Bachman-Wood has deep experience in making games, said Josh Yguado, president and chief operating officer of Los Angeles-based SGN, in an interview with GamesBeat. Bachman-Wood will lead the Bay Area game studio — something that most big game companies eventually create.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.