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Contrary to popular belief, Call of Duty multiplayer engagement is still healthy (exclusive)

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

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For some time, analysts have been predicting that the Call of Duty video game franchise would run out of steam and fall back down to earth. It has been the fastest-selling franchise for several years now, and sales of Call of Duty: Black Ops II topped $1 billion in the first 15 days of the current season. But based on Activision Blizzard’s statements about the number of hours of multiplayer games that players have banked, it looked like the engagement level had dropped for the title, according to analyst Atul Bagga at Lazard Capital Markets.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.