Complexity Stars blends esports stars and celebrities.
Complexity Stars blends esports stars and celebrities.
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Complexity Stars blends celebrities and esports athletes to engage gamers

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Complexity and its GameSquare Esports parent firm are revealing Complexity Stars today as an initiative that will blend celebrities and esports pros to engage with gamers.

The initiative will blend the pro athletes from a leading esports organization with celebrities from other professions in a bid to draw more attention to esports content and engage gaming fans. It brings together the buzz around gaming, esports, professional athletes, and celebrities. It could pay off in getting a lot more views for the content they stars are making, and that could generate more revenue.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.