Coin-In hopes to disrupt casino game marketing.
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Coin-In uses social game rewards to get people into physical casinos

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Coin-In has launched a new service that uses social casino games that drive foot traffic into brick-and-mortar casinos. It does so with a loyalty platform that keeps players engaged on the mobile devices and prompts them to cash in their rewards at physical casinos.

Los Angeles-based Coin-In recently rebranded itself, as it was formerly known as P4RC. When it debuted in 2013, P4RC had a service that used rewards to increase the frequency and duration of mobile game sessions. The new program competes with Playstudios’ MyVegas platform, which uses mobile games to offer rewards in MGM casinos and other gambling resorts.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.