Cleanplay wants to offset gamer energy use to address climate issues.
Cleanplay wants to offset gamer energy use to address climate issues.
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CleanPlay aims to reduce carbon footprint of gaming | The DeanBeat

  • Posted byby Dean Takahashi
  • Updated
  • 7 min

Rich Hilleman and David Helgason have helped shape the video game industry. Now they want to offset its environmental impact with CleanPlay.

More than just a startup, CleanPlay is on a mission to rapidly and dramatically reduce the carbon footprint of the video game industry. Hilleman is the former chief creative officer at Electronic Arts, while Helgason was the former CEO and cofounder of the Unity game engine.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.