Clash Royale unveils new Furnace character — with a musical

The hit mobile game Clash Royale has announced — through a Broadway-style musical — that one of its cards, Furnace, will be evolving into a character.

It’s the first time a card has been both reworked and Evolved simultaneously, developer Supercell said. I had a nice chuckle at the notion of introducing a character via a musical. But hey, it’s a competititive world out there when it comes to getting attention. And attention is the first step in improving user acquisition.