Cirrus Logic makes the haptic sensors that give you a sense of touch in gaming devices.
Cirrus Logic makes the haptic sensors that give you a sense of touch in gaming devices.
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Cirrus Logic’s sensors will bring better touch feedback to game gadgets

Cirrus Logic is launching sensor chips that will bring better tactile feedback, or haptics, to all kinds of gadgets, including gaming devices.

The Austin, Texas-based Cirrus Logic specializes in low-power, low-latency chips that do mixed-signal processing, or taking signals from the real world and converting them into digital. These new sensor chips focus on haptic feedback, and they could be used in devices such as smartphones that get rid of physical buttons and replace them with virtual buttons that give you feedback when you touch them.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.