App downloads set new records, but the rate of change is maturing.
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Christmas app downloads set new records but signal a maturing market

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Mobile app downloads set new records during the Christmas holiday around the globe, according to new data from mobile app analytics provider Flurry.

Christmas app downloads drove a 91 percent spike compared to an average day in the first three weeks of December, Flurry said. That’s a lot of downloads, but the size of the spike has been diminishing over time as the app market matures and globalizes.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.