Chipotle Mexican Grill announced today a new interactive game, Burrito Vault, that will give away 100,000 Buy-One-Get-One free entrée codes redeemable exclusively on National Burrito Day, April 4.
Starting at 12 p.m. Pacific today, fans were able to access the Burrito Vault game by visiting www.unlockburritoday.com.
The brand challenged fans to guess two exact order combinations, ingredient by ingredient, that will unlock the bank. Prizes were available for the first 50,000 today and they were all claimed. There is still a chance to get one of 50,000 codes tomorrow starting at 12 p.m. Fans also get a chance to win a $1 million sweepstakes.
With more than 1.34 billion possible burrito combinations at Chipotle, Burrito Vault shines a light on the versatility of Chipotle’s customizable menu, made with more than 53 real fresh ingredients and no artificial flavors, colors or additives.
“We are launching Burrito Vault ahead of one of our most popular Chipotdays, National Burrito Day, giving players multiple opportunities to play and win,” said Chris Brandt, chief brand officer at Chipotle, in a statement. “Burrito Vault is inspired by the popularity of word puzzles, which have swept the nation and become a daily ritual for so many of our fans and team members.”