Chipotle Scarecrow is the future of advergaming on mobile

Chipotle Scarecrow will, without a doubt, go down as one of the most successful marketing campaigns in history.

Chipotle recently partnered with Moonbot Studios to produce an animated film and mobile game that cleverly promote its Food with Integrity campaign. The film reached 6.5 million views on YouTube in under two weeks, and the game rocketed to the top 15 free iOS applications on the US iOS app store. The message and success of the campaign was so impressive that it was written about in the New York Times, Time Magazine, and countless other publications, even further propelling its success.