Jeff Lyndon, the founder of iDreamSky, at the GamesBeat Summit.
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To succeed in China, game developers must consider monetization first

China is a tough market to crack for Western game developers. But it’s too big to ignore, as it’s becoming the world’s largest market for mobile games.

ChinaJoy
ChinaJoy

Tim Merel, the managing director of advisory firm Digi-Capital, talked to Jeff Lyndon, the founder of the mobile game publishing platform iDreamSky, about how to crack the Chinese market — and the rest of Asia — in a fireside chat at our recent GamesBeat Summit event.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.