To succeed in China, game developers must consider monetization first

China is a tough market to crack for Western game developers. But it’s too big to ignore, as it’s becoming the world’s largest market for mobile games.

Tim Merel, the managing director of advisory firm Digi-Capital, talked to Jeff Lyndon, the founder of the mobile game publishing platform iDreamSky, about how to crack the Chinese market — and the rest of Asia — in a fireside chat at our recent GamesBeat Summit event.