China’s Cheetah Mobile launches global ad platform for mobile apps and games

Cheetah Mobile, a mobile Internet company from China, has just launched a new global advertising platform designed to help marketers drive traffic and app installs. The announcement is a further development of its recent $58 million acquisition of mobile advertising company MobPartner.

The new ad platform marks the opportunity to provide brands, particularly with an international audience, to reach the right customers at the right time through various mobile ad formats, where audience targeting technology is absolutely critical. In Q1 of 2015, the company’s total global mobile installations surpassed 1.3 billion users, with over 440 million monthly active users as potential audience members in the ad network for brands.