TestBird has unveiled TrackingBird for mobile analytics and user acquisition.
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China’s TestBird dives into mobile analytics and user acquisition with TrackingBird

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

TestBird, a Chinese mobile-tech company, is announcing its mobile-analytics and user-acquisition program TrackingBird.

The Chengdu, China-based company announced the technology at the Global Mobile Internet Conference (GMIC) event in Beijing. Its new product is aimed at the worldwide market, but the move also shows that regional approaches to user acquisition and mobile analytics are emerging to service Chinese-speaking mobile-app and game companies.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.