Rob (left) and Ryan Weber, founders of NativeX.
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China’s Mobvista buys mobile user acquisition company NativeX for $25M

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

China’s Mobvista has agreed to acquire mobile ad monetization firm NativeX for $25 million in cash.

The deal signals further consolidation in the mobile market for advertising aimed at acquiring new users for games and apps. In this multibillion-dollar market, bigger companies are going global by amassing operations in each regional market.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.