Elad Kushnir (left) and Robert Antokol of Playtika.
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China’s Giant leads consortium to buy Playtika for $4.4 billion

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

A consortium of Chinese companies led by Giant has agreed to pay $4.4 billion for Playtika, the social casino game company in Herzliya, Israel, that was owned by Caesars Interactive Entertainment.

Caesars, which previously thought the virtual goods social casino game company was a good property to go with its real-money gambling properties, announced it would sell off the business in order to pay down debt.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.