China drops old ban on gaming systems — but new regulation could still prevent console sales

The 1.35 billion people in China represent an enormous, untapped market for console gaming. Today, Nintendo, Microsoft, and Sony might have hope that they can soon start selling their systems in that massive market … but new regulations could dampen those hopes.

Yesterday, the Chinese government revealed it is temporarily lifting the ban on the sale of foreign game consoles, as first reported by Reuters. Those rules, which China put in place in the early 2000s, prohibited console manufacturers from selling their products within the country.