China doesn’t want your games

Forget about the Chinese gaming market. Really.

Most of you reading this post do not need me to tell you that the Chinese game market is worth around $15 billion and year-over-year growth is at an astonishing rate of 100 percent (iresearch Q1, 2015). It is, without doubt, one of the most tempting and uncharted territory by Western game makers (with exceptions for the likes Blizzard and Valve). Take League of Legends: This multiplayer online battle arena (MOBA) has around 16M daily active users and brings in revenues equal to what it generates in the rest of the world combined.