Chartboost, which helps mobile developers monetize their games, is expanding its global reach in an alliance with China’s Chukong Technologies.
San Francisco-based Chartboost has a developer-to-developer advertising exchange that enables game companies to barter ads and traffic. It also has an ad network that helps developers find new players and monetize their games. This deal will help Chartboost reach developers in the Chinese mobile market, which market researcher Newzoo expects to overtake the U.S. as the world’s biggest game market by 2016 with $25 billion in revenue.
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