Helium dashboad
Helium dashboad
Categories

Chartboost launches Helium in-app programmatic ad platform (updated)

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Chartboost, a popular mobile app monetization and programmatic advertising platform, is announcing the launch of its new software development kit, Helium.

Helium allows mobile app developers to increase their ad revenues by conducting an unbiased first-price unified auction for every impression opportunity. That means it helps automatically select the best ad to put into a game at any given moment.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.