Chartboost has acquired Roostr, which taps YouTube influencers to increase game downloads.
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Chartboost acquires Roostr to connect mobile games with YouTube influencers

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Chartboost has created a marketplace for mobile-game developers to find players and make money. And now it wants to extend that with the acquisition of Roostr, which has created its own marketplace that connects mobile-game influencers directly with mobile-game developers.

The move is a recognition of the growing importance of YouTube influencers such as PewDiePie, a YouTube broadcaster who has more than 42 million followers. When PewDiePie (whose real name is Felix Kjellberg) touts a game, sales or downloads can soar. But Roostr is more specifically focused on helping mobile-game developers grow their audiences and also help lesser-known influencers, who can monetize their work much better through Roostr than through YouTube ad revenue.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.