The Canadians are happy to have Certain Affinity in Toronto.
The Canadians are happy to have Certain Affinity in Toronto.
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Certain Affinity expands studio in Toronto in spite of downturn

Certain Affinity, a game development company that has partnered to make games like Call of Duty and Halo, made a commitment to Canada when it expanded from Austin, Texas to Toronto in 2019.

And now it is expanding its Toronto team in a new location in the city’s downtown, said Paul Sams, COO of Certain Affinity in an interview with GamesBeat. It’s a rare case of a company that is still hiring in the midst of the downturn. In fact, Certain Affinity has gone 16 years without a layoff.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.