Cent
Tacit cofounders Holger Nießner and Bijan Farsijani.
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Cent acquires Tacit to make it easy to collect NFTs

Cent, a company that helps creators sell non-fungible tokens (NFTs), has acquired Tacit, a small company that specializes in a rewards platform.

Cent has centered its efforts around The Collect Button, where consumers can collect NFTs from websites and creators and others who want to create loyal fan bases, said Cameron Hejazi, CEO of Cent, in an interview with GamesBeat. That button is like the new “like” button that made Facebook famous.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.