Google Earth now travels the world — and the seven seas
Google Earth is one of Google’s most intriguing projects. It’s a stand-alone program (not a web application) that shows our planet in 3D. But...
Game unit sales rise in U.S. and U.K., but Japan declines
A joint report by three market researchers shows that video game unit sales rose in the U.S. and United Kingdom in 2008, but fell...
Raptr signs up Razer to distribute a gamer social network with a mouse
Raptr and Razer have struck an interesting co-marketing deal. Razer makes high-precision computer mice for gamers, while Raptr has started a social network for...
THQ lays off 100, focuses wireless games on smart phones only
THQ has laid off 100 employees as a result of a decision to focus its wireless division on making games for smart phones. The...
42 Entertainment creates alternate reality game for new film, The International
42 Entertainment pioneered the alternate-reality game. Mixing real-life with a fictional story, these games are viral marketing campaigns for a variety of media. Now...
Dreamworks and Intel pull out the glasses for a wacky 3-D Super Bowl
Perhaps the craziest marketing stunt planned for this year’s Super Bowl will be an unlikely joint promotion of the film “Monsters vs. Aliens” using...
Elf Island enlists kids in virtual world to help in real world causes
Elf Island is one of more than 200 virtual worlds for kids. But it has a unique marketing twist that may help it stand...
Graphics chip sales fall off the cliff in fourth quarter
Computer graphics chip shipments fell off a cliff in the fourth quarter, with sales dropping 34 percent from the prior quarter and 28 percent...
Nintendo game sales soar but profit outlook revised; Sony reports loss
Nintendo reported strong sales of the Wii and DS game players in the fourth quarter, but it said it would revise its sales and...
Are profits in video games shifting from the West to the East?
The worldwide video game industry is experiencing healthy revenue growth. In the U.S., sales grew 19 percent to $22 billion in 2008, according to...