Technology

Essential strategies for soft-launching your mobile game

If you’re ready to launch a mobile game, competition is stiff – there are more than 200,000 games in the App Store – but opportunity is vast – mobile game usage grew 66% last year. That means getting it right the first time is critical, because if you don’t, you risk losing your audience and could jeopardize your game’s monetization.

Panning for gold: a billion to one (Part 1)

The advent of online games has put the games industry in the privileged position of being able to track every data event that a player undertakes. However, the challenge lies in unlocking that big data to create actionable insights that can make environments more fun, boost player engagement and drive revenues.